Carlsberg had a bold vision to transform the site of its first brewery, where it all began in 1847, into a space where its heritage could be celebrated and its brand values made tangible. We were commissioned to ensure the renewed visitor attraction would become a landmark destination for Copenhagen.

We designed a multi-sensory journey peppered with moments of theatre, discovery and interactivity, from two-storey digital monoliths that fizz and glow as though filled with fermenting beer, to dramatic recreations. Visitors explore the vast historic site, through the grain stores, across a sculpture garden and down into the hidden cellars, as the brand’s narrative materialises around them.